Capabilities
Research + Value Audit, Insights,
Journey Mapping,
Creative Direction,
Design Sprints
Creative Workshops, Positioning,
Naming, Visual Identity,
Verbal Identity
(Tone Of Voice),
Experiences
Brand Identity,
Guidelines,
Environmental Design,
Interior Design & Styling
Art Direction
Asking the right questions and identifying the true challenge that will help solve the problem, is the core of my creative process.
I am specialized in Brand Development, Positioning and Identity creation.
By following a tailored strategic framework, creating a unique story and beautiful design, I help craft brands for the modern-day that will stand out.
My partnerships with a network of specialists allow me to help meet the requirements of each project. From photographers and stylists to film producers, illustrators and strategic writers. As a consultant, I help my clients shape a creative brief and deliver our joint vision.
Michaela is a big picture design thinker with a passion for solving problems that matter. She acts as a strategic and creative companion to her clients throughout every phase, from design to content to environments. With a holistic approach, she cares about knowing a brand from the inside out, distilling what the core story of a business is and shaping how to best share this with the world.
She's worked with brands of all sizes from Fortune 500 companies to disruptive startups and boutiques to develop successful strategies that help launch new products, services and experiences into the world.
One label can hardly describe her wide range of interests and experiences. As a jack of all trades, she continuously aims to reinvent herself and grow. She enjoys spending her time writing in small NY coffee shops, running or creating new ventures and ideas.
Follow Michaela's story @michaelafias
+ Rebrand a city
+ The future of communication
+ Create a personalized self-dev platform
+ Redefine learning experiences
+ Redesign urban infrastructure
+ Design delightful work experiences
+ Airline and airport experiences
+ AR/VR for Education
+ Redefine life and career design
+ New Projects
+ Consultations
+ Workshops
+ Coaching
+ Speaking, topics:
– Movement and Creativity
– Runaway Mindset
– Career Change for Creatives
– The importance of Identity creation
– Value-driven Branding
M.Fiasova & Co.
Pattern Podcast – Coming Soon
Shop – Coming Soon
© 2020 Michaela Fiasová
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