Creating new identity for merged brands
Smart Vikings is a software development company based in Bratislava, Slovakia. I was asked to create a new identity for the company after they merged with smaller development studio. They wanted to talk to a different audience, so a new strategy, brand statement, tone of voice and visuals were needed. Project is still in progress.
Note: Project in progress
Vikings merged with another software development company - as boring as it may sound I was excited about this challenge. The logo of the second company (Principio) symbolizes “beginning and cooperation”. I wanted to preserve it somehow. At the same time, I wanted to preserve Nordic symbolism in the brand.
Through my research, I've discovered that Nordic runes have more meaning. After a short investigation, I found rune called Ingwaz - which means “new beginnings, balance and harmonious relationships”. I chose to communicate the brand through this symbol - which I did not align horizontally and drew it in more “raw/natural/ hand drawn” look.