Creating new identity for merged brands

Website redesignWebsite redesign

OVERVIEW

Smart Vikings is a software development company based in Bratislava, Slovakia. I was asked to create a new identity for the company after they merged with smaller development studio.  They wanted to talk to a different audience, so a new strategy, brand statement, tone of voice and visuals were needed. Project is still in progress. 

 

THE MUST HAVES

art direction, identity creation, brand messaging & positioning, website UI/UX

CLIENT

Smart Vikings

 

 

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Note: Project in progress

THE LOGO

Vikings merged with another software development company - as boring as it may sound I was excited about this challenge. The logo of the second company (Principio) symbolizes “beginning and cooperation”. I wanted to preserve it somehow. At the same time, I wanted to preserve Nordic symbolism in the brand.

Through my research, I've discovered that Nordic runes have more meaning. After a short investigation, I found rune called Ingwaz - which means “new beginnings, balance and harmonious relationships”. I chose to communicate the brand through this symbol - which I did not align horizontally and drew it in more “raw/natural/ hand drawn” look.